A corporate Web site without a consistent architecture will never achieve its primary goal, which is to inform users about your company, products and services. Similarly, a Web-based application without an architecture will be useless and inadequate. Identifying and grouping content and functionality before development may seem like a no-brainer, but if it were, we wouldn't list Information Architecture as a service offering!

Many companies fail to realize the importance of this step in the early stages of development, and wind up with a Web site or application that amounts to an unrecoverable sunk cost -- no one can use it, goals aren't met, and as soon as it's launched, work begins on "fixing" it.

During the early stages of development, we take you through a process to ensure the basic tenets of usability are met, your message is clear, and your business goals are well on their way to being met.

Even if we did not start the project with you, or if you are in the "fixing it" stage and need a second opinion, we can assist you by providing an independent architecture and design review, including a heuristic evaluation, browser compatibility analysis, and general structural review.