Create a new brand identity for the company collateral (and web sites), based on the central focus of iPass as a global presence.

Industry analysts, press and enterprise clients

We first created multiple layout examples to hone a basic global and enterprise-level branding style for the company. Created in parallel, the designs for both print and online elements were based on a defined corporate color palette and a set of high-level photographic images. For the creation of a new corporate image library, we collected photography which conveyed the company's refined messaging and international focus. We then developed a diverse set of print pieces which all convey a common feel within the family of literature. The print pieces range from a high-level 8-page corporate brochure, to product quick-start guides, to multi-page product briefs. Additionally, we applied the fundamentals of the new branding to the company's online presence. We developed of a new public website, as well as supplemental pieces for tools used by customers and partners. As part of this project, we created an online specifications document as a reference for ongoing web development.