Develop a new corporate logo and accompanying collateral to re-define the corporate branding across multiple media in association with a corporate name change.

Industry analysts, press and high-tech clients

We first conducted an extended consultation with the client, reviewing competitor materials and past successful marketing efforts by the client. We then designed a new corporate logo which better conveyed the company's primary mission, and used specific colors to project a more corporate feel. We extended the logo style into new designs for business cards, product datasheets and other printed collateral. We also re-designed the corporate Web site using these branding elements as the basis for its updated user interface. We revised existing product diagrams, and set them in print-ready format for use in the client's product datasheets.